Project Description

Ben completely redesigned our mobile app with a focus on our new primary user call to action: the “Shelfie”. He started with user workflows, then sketches, then mockups, then interactive design prototypes, and then he prepared detailed design documents for the development team.


BitLit (now Shelfie) has developed a platform that allows publishers to up-sell free or discounted bundled eBooks to readers who already own a paper copy and also want the eBook version (but don’t want to pay full price).


Ben Westergreen was born in Yellowknife, NT, studied painting at the University of Victoria, and is currently a 3rd year Interaction Design student at ECUAD. He is constantly looking to experience culture in all its forms and work in unmapped territories. He is focusing on designing visual experiences for interactive spaces.